Greg S. Ruddell, Sr. has been in the telecommunications business in one form or another since 1970. He started Rocking 'R' in 1985, a satellite television retail and installation business that covers most of the Eastern United States. In 2006, Ruddell fulfilled a life-long dream and founded Standoff Studios, a high definition video production company. He has served as the President ever since. He currently lives in McCormick, South Carolina with his wife, B.J.